Appellation Lab (Co-Founded)
Web Design • Branding • Logo Design • Content Strategy
Project Overview
- Wine Industry Branding
- Mobile-First Design
- B2B Content Strategy
- Platform Preview
The Challenge
Create a professional single-page website to launch Appellation Lab, a wine education platform company co-founded with Advanced Sommelier Kaleigh Brook. The site needed to establish brand identity, communicate value to wine industry professionals, and preview the underlying technology platform—all while serving as an efficient MVP to get the business launched.
View the projectGoals
- Establish brand identity for wine industry audience
- Communicate platform value to regional wine alliances
- Create mobile-responsive design for wine tourism professionals
- Preview technology capabilities and featured partnership
The Solution
I designed and built a clean, single-page marketing site that establishes Appellation Lab's brand through a wine-inspired color palette (burgundy, sage, straw), elegant typography pairing (Cormorant Garamond + Lato), and straightforward B2B messaging. The site uses a mobile-first responsive approach and showcases the Walla Walla Valley Wine Alliance partnership to build credibility. As both co-founder and platform developer, I built the underlying wine education technology (Next.js 15, Strapi v5, Leaflet.js) that the site promotes—though the full platform case study is still in development.
Key Features:
Wine Industry Branding
Custom color palette and typography system that conveys sophistication and terroir—burgundy primary (#722F37), sage/straw accents, paired with elegant serif headings and clean sans-serif body text.
Mobile-First Responsive Design
Fully responsive layout optimized for wine professionals browsing on mobile devices, with touch-friendly navigation and flexible grids that adapt from 480px to desktop.
B2B Content Strategy
Clear, educational messaging focused on wine alliances and regional organizations rather than consumers, with partnership showcase (Walla Walla Valley) for industry credibility.
Platform Technology Preview
Strategic preview of the underlying wine education platform capabilities (interactive AVA mapping, terroir storytelling, gamified learning) that I developed using Next.js 15 and Strapi v5.
Results
Launched Appellation Lab's online presence with a professional single-page MVP that establishes brand identity and communicates platform value to wine industry prospects.
More Case Studies
Mountain View Pole Buildings
An elegant website for a small contracting business in North Idaho
View Case Study
Lifechange Integrated Mediciine
A landing page for a functional and regenerative Nurse Practitioner in Chicago, IL.
View Case StudyReady to build your custom website?
Let's talk about how we can create a site that works hard for your business.